The new company, Beijing JointWisdom Information Technology Co Ltd, has been formed by the merger of two Ctrip affiliates-Brand Wisdom and CHSIS-and will be the first domestic hotel data platform in China. JointWisdom will integrate the hotel industry's big data and cloud computing technology through its three main businesses, including software development, information channels and market intelligence, said Lin Xiaojun, chief executive officer of the new company. On the software side, JointWisdom will provide property management systems to hotels. The new company already has more than 50,000 hotel clients since CHSIS was a former PMS provider. "Our PMS clients will exceed 70,000 by the end of this year," Lin said. JointWisdom will also develop a hotel industry data platform, which does not exist in China currently. "Data are very important for hotels to understand consumer preferences and upgrade services," Lin said. Get the full story at Ecns.cn Read also "Priceline on becoming a hotel tech provider"