The strategic investment in eLong represents the first significant investment in the travel market by Tencent. eLong and Tencent plan to deepen their cooperation in future, including forming a business partnership to develop online travel products and distribute eLong's hotel supply to Tencent's online community with 674 million QQ user accounts in China. If they can leverage their 600M+ users toward this travel business, it would be a huge win for eLong. The market loves the development - the stock is up 50% even after selling off from morning highs. Get the full story at Seeking Alpha Read also "China’s biggest internet company invests in ELong"