Online travel company Ctrip.com International Ltd. will report fourth quarter results this week, and investors can expect China's dominant player in the online airline and hotel booking sector to deliver strong results.

As disposable income continues to rise across China and Beijing continues to encourage ever-longer holidays, Ctrip finds itself in an enviable position, comfortably in the wheelhouse of travel-crazy consumers.

Ctrip's primary challenge is to leverage its huge lead into pricing power, and to continually improve its technology in the face of increasing innovation among competitors.

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