Accor chairman and CEO Sebastien Bazin said Accor will launch a training and certification program at 250 or more of its hotels by 2020 to ensure the properties will "answer major Chinese guests' expectations." The Asia/Pacific region has been a particular area of focus for Accor in recent years; more than 50 percent of the hotel company's pipelineas of March 31 is in the region. But Accor isn't alone in making a play for the Chinese market via a digital partnership; Marriott International in August signed a JV deal with China's Alibaba Group. Ctrip.com International provides accommodations reservations, transportation ticketing, packaged tours and corporate travel management. Get the full story at Ctrip Read also "Marriott-Alibaba partnership coming to fruition in 2018"