In 2015, Ctrip’s net profit was 2.5 billion yuan (US$386 million), 10 times that of 2014, as it profited from its investment in Tujia and growing sales in accommodation and air tickets. Ctrip’s revenue surged 48 percent year on year to 11.5 billion yuan in 2015. “Online tourism is a long-term golden opportunity in China, and it has a great potential in the coming years,” James Liang, Ctrip’s chairman and chief executive, said in a statement yesterday. China’s economic transformation, which focuses on consumption and increasing purchasing power, is expected to power the Chinese tourism market, according to industry insiders. Get the full story at Bloomberg