Ctrip set up its destination marketing unit in early 2013 to serve destination marketing organizations (DMOs) and tourist attractions in China and overseas through its diversified marketing solutions. Jenna Qian, Ctrip’s general manager of destination marketing, said: “The company is not only growing its own technologies for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google." Get the full story at Tnooz