Imagine that you have multiple offers for your guests as they search, depending on your revenue strategy, and these offers all have certain discounts off your best available rate (BAR). You might have an advanced purchase rate where they get 10% off. Or a discounted rate based on length of stay at a 12% discount. Or you may have an email campaign promotion aimed at previous guests for a 15% discount. But what happens when someone, for whom all these criteria apply, is browsing on your site? Traditionally, they end up having to wade through often long lists of available rates, deciding on their own what their most relevant rate (content) might be. This puts the burden squarely on the guest, which can prove to be a frustrating experience at best, and one that leads to increased booking abandonment at worst. Get the full story at Hotel Online