"A hotel should be a temple, and you need to have it occupied with true believers, or you will not get the rate you want," LE Miami's founder, Serge Dive said. "Hotels with great hardware and service should also have a nightclub mentality where, in a sense, the person at the door selects the right crowd." Dive thinks that guests are looking for a strong point of view that will "optimize and amplify" their lives: optimize in terms of making the best use of their time and amplify what is best in life. "Best" is not a reference to traditional luxury but rather creating an environment that will help guests become the best version of themselves. A hotelier can "raise the right questions" about life. "No single-use plastic," for instance, represents "not participating in the destruction of the world." Get the full story at Travel Weekly