Presently mobile is used more for last-minute bookings, and new mobile vendors are pushing for deep last-minute discounts - thus it appears to shorten the booking curve and increase discounting. But consumers are essentially behaving as they always have and will favour the channel and booking window that gives them the best price for the same product. So if hoteliers do not perpetuate the mobile vendors’ push for deep discounts via the mobile channel, and provide the same rates across multi channels, then mobile on its own will not have a significant effect on booking curve or rate. It is often the same consumer who would also have reacted favourably to an advance-booking offer via multi channels. Or a business traveller who has no more than their same day notice looking for a hotel near their meeting venue and be willing to pay a higher rate for the convenience – thus the mobile device was only an enabler and neither influenced price nor booking curve. A couple of points should be considered: 1. Are mobile bookers a different customer segment with different willingness to pay, or the same customer segment simply using a different booking method? 2. If you can identify a different customer segment then what fences should be put in place for differentiated pricing on mobile – eg. Last-minute room for those who did not plan to overnight in town, special location based inventory and price can be provided only after 2pm on same day. Get the full story at EyeForTravel