"Don't fly @BritishAirways," Syed tweeted Sunday following a trip from Chicago to Paris this weekend, "Their customer service is horrendous." The tweet, for which Syed paid an undisclosed sum, appeared prominently in the company's Twitter feed and was read by thousands of other users. Syed followed up his original message with others. One drew a comparison to the airline's baggage system and a photo of a horse and buggy. Another illustrated his overall opinion of the airline with a picture of an upside-down helicopter piloted by a confused dog. Eight hours after the original posting and the tweet had been picked up by news sites, the airline tweeted back, "Sorry for the delay in responding, our twitter feed is open 0900-1700 GMT." The company promised to look into the baggage issue. Get the full story at NBC News.com