1. Delta’s Biometrics Program: In March, Delta Airlines announced that Delta Sky Club members can use their fingerprints to enter all 50 U.S. Delta Sky Club locations. Although the service is only offered to Sky Club members today, the potential for biometrics to streamline airport check-in overall seems clear. “From unlocking our phones to entering the workplace, more and more people have the option to use biometrics as a form of identity verification for daily activities,” said Gil West, Delta’s COO. “Having that option is quickly becoming an expectation that we are working hard to meet through this program.” 2. Marriott’s IoT Guestroom: Late last year, Marriot unveiled an internet of things (IoT) hotel room to inspire the ultimate hotel experience of the future. The IoT Guestroom Lab explores concepts that have the potential to elevate the guest experience, create more efficient hotel room design and construction, and contribute to Marriott’s global sustainability efforts. Multiple responsive IoT systems, devices, and applications communicate with one another within the rooms to serve guests and optimize hotel operations. For example, a guest can ask the room's virtual assistant for a wake-up alarm, to start a yoga routine on the room’s full-length mirror, and even program the shower to turn on at the desired temperature stored in the customer profile by voice or app. Get the full story at CMO by Adobe