In the world of the marketing funnel, customers were an afterthought. Once they became a paying customer, businesses considered them obsolete - until, of course, it was time re-sign that contract. The flywheel, on the other hand, places the customer in the center. Since word-of-mouth marketing is the single most powerful marketing tactic, it’s wise to not only serve your customers but also equip them to become advocates for your brand. The flywheel illustrates this process: excellent service as its own marketing strategy. What does this mean for your business? Place a heavy emphasis on customer service. Train and equip your customer service team to not only handle requests and problems but also delight and empower your customers. Get the full story at HubSpot Read also "Meet your new MOM (Marketing Operating Model)"