Over a third of OTA customers (36%) are between the ages of 25-39 years – a blend of Generation X (those born between the 60s and 80s) and millennials (those who reached adulthood around the year 2000) 7. But what do we know about these customers? - Travellers aged 25-34 are the generation most on the go, with 82% of this age group travelling for leisure in 2015; the second highest-travelling group are 18-24 year-olds at 76% for leisure - Millennials now represent almost four in 10 leisure travellers. They are also the group who travel internationally more than any other age group, with half of 18-34 year-olds travelling overseas (compared with 39% of 25-54 year-olds and 20% of the 55+ bracket)7 - More than a third of 18-34 year olds (38%) typically use an OTA to book a hotel, while less than one fifth (18%) book on a hotel website. More than a third of 35-54 year olds also typically book their hotel on an OTA versus a quarter (26%) who book on a hotel website. Get the full story at eHotelier