The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. Travelers are inundated with a multitude of resources when researching hotels, especially in the 45 days leading up to a purchase. According to Expedia Media Solutions, travelers visit up to 38 travel sites during the travel shopping journey; 15 of which are visited the week of booking! The problem for all hotel marketers is the same; how can I stand out from the noise and win more bookings? First and foremost, focus on the experiences you are delivering to your guests. That is what’s going to differentiate you from the crowd. Whether it’s the Hilton, Hyatt, Marriott, Starwood, or any other hotel brand in your market segment, they all offer the same thing – a bed, a bathroom, sheets and towels. What separates one from the other is the experience. Focus on those things you do exceedingly well. Identify what they are and start talking about them on your website. Get the full story at Leonardo