CWT is predicting that the impact on room rates from mega hotel mergers, such as the Marriott/Starwood deal finalized in September, won’t be apparent until 2018. CWT says the mega merger trend is due at least in part to the big hotel chains trying to fight off sharing economy growth monsters such as Airbnb, and new online booking engines for alternative meeting spaces. CWT Meetings & Events’ 2017 Forecast crunches data from around the globe to predict what meeting planners will face as we round the corner into 2017. “Our forecast predicts significant growth in meetings and events for regions around the world,” said Cindy Fisher, vice president and global head, CWT Meetings & Events. “By being flexible with timing and destinations, planners can take full advantage of the current market to optimize their meetings and events and produce better results.” Download the "2017 Meetings & Event Forecast" at Carlson Wagonlit Travel (PDF 2.8 MB)