Asia, where smartphone are widely penetrated throughout the burgeoning middle class market, is playing an important role in its innovation, Chief Technology Officer Andrew Jordan said to Nikkei Asian Review in recent interview in Singapore. This summer, CWT is launching a new "very unique" mobile-based product, Jordan said, which will make it easy and personal for a traveler to manage their business travels. With internet travel services such as Booking.com being so prevalent, travelers are used to managing their own holiday trips, and expect the similar convenience in business trips, Jordan said. Corporate travel management companies, whose focus has been to meet client companies' demand, now have to focus on individuals to "make each traveler happy". Jordan expects 25% increase in product development investment this year over 2016, and the pace of increase will continue. The company is on a lookout for mergers and acquisitions opportunities in data analysis and technology area. "We have a big focus on creating consumer-grade customer experience", Jordan said, referring to consistent and seamless services that Amazon and Apple provides. CWT is looking to use vast data available, to aggregate user preference and to offer the best suitable options to each traveler. Get the full story at Nikkei Asian Review