Among the ingredients of the recipe for traveler dissatisfaction are a low number of meetings during the trip and booking only a few days before departure, meaning time to plan the meetings properly is limited. Avoid those characteristics, said CWT, and, in theory, companies should ensure that a higher percentage of trips are productive and therefore travel dollars are more wisely spent–voilà, a higher return on investment. CWT asked travelers to rate the usefulness of their last trip on an ascending scale of 1 to 5, with 5 being the most useful. Eighty-eight percent of respondents scored their most recent trips as a 4 or 5 (which CWT deemed a success), 9.5 percent rated them as a 3 (which CWT deemed only marginally worthwhile) and the remaining 2.5 percent scored them as 1 or 2, which the TMC considered an unequivocal failure. CWT therefore labeled any trip scored 1 to 3 as unsuccessful. CWT then matched these figures with the number of meetings held during the trip, and generally found that the more meetings respondents held, the more successful they considered the trip. Nineteen percent of trips that involved only one meeting were unsuccessful, for example, while 14 percent of trips with two meetings were unsuccessful, and 8 percent of trips with six meetings or more were unsuccessful. Get the full story at Business Travel News