"We have a great access to [the large corporate] marketplace through our mothership, CWT, but we also are doing a lot of direct marketing and direct selling to large corporations about unique hotel programs because that's where the money is in some ways," RoomIt president David Falter said to BTN. He continued, "With the SMB marketplace, we're still very focused on that, but we think there's a lot left to understand about it." For now, Falter said RoomIt is doing deep research to better understand how to segment and better serve the SMB market around the globe. While there's a fairly well established understanding of SMBs in the U.S., he said, more work needs to be done to explore market nuances outside North America. Get the full story at BTN Read also "RoomIt by CWT launches new loyalty program"