In 2014, Cyber Monday sales exceeded $2 billion, making it the biggest online shopping day of the year. So what does this mean for hotel brands? According to Google, an astounding 40% of these online shoppers are interested in travel deals and Cyber Monday related searches grew 29% year-over-year with smartphone queries up during Cyber Week by 18% year-over-year, making it no secret that shoppers are online and ready to book travel during Cyber Monday. But how can hoteliers prepare? The time between Thanksgiving and Cyber Monday is critical with travel deal research starting before Thanksgiving and seeing its first peak of the season on Cyber Monday. Google also states that even after Cyber Monday, New Year’s travel planning is already top of mind, especially for top cities such as New York, Las Vegas, and San Francisco. This reveals just how vital it is for hotel marketers to capitalize on post-Cyber Monday traction and buzz to answer any last-minute business needs or low occupancy. In light of this, hoteliers should consider building a robust multi-channel campaign plan including three phases: Pre-Sale, Cyber Monday, and Extended Sale. Get the full story at HeBS Digital