Black Friday has grown over the last couple of years to the point where, today, this once single day of sales is now flooded with offers and deals from clothing retailers to hotel chains. Not only are local shops hosting sales, but the turn towards Cyber Monday, and now Cyber Weekend, has drawn discounts online and expanded the opportunity for promotion globally. Despite the potentially overwhelming implications of joining an already heavily saturated sales period, success is always in the numbers and this year was no exception. Net Affinity's initial learnings from some of the many successful campaigns run this season for our hotels show that it isn’t as simple as running an offer and the customers will fly in. The true success or failure of a campaign lies in the quality of the offer and the way in which you market it. Get the full story at Net Affinity