Over half (51%) of respondents reported getting accurate customer data to be a challenge. When asked: What challenges do you face in personalisation? – the findings were as follows: 51% – Having accurate customer data 44% – Getting the right mix of marketing and IT 44% – Identifying customers at the right times 35% – Building links between products 32% – Privacy and compliance challenges 15% – Overcoming company silos 5% – Don’t face any challenges Get the full story at Travel Daily UK