Given such transparency, marketers and revenue managers have been forced to develop a symbiotic relationship and are “no longer at odds with each other,” said Scott Pusillo, VP of sales and revenue management at Viceroy Hotel Group, during the webinar titled “Through the looking glass: The revenue manager’s adventure into sales and marketing,” which was presented jointly by Hospitality Sales & Marketing Association International, Hotel News Now and HNN’s parent company, STR. Viceroy Hotel Group lumps marketers and revenue managers together under the same umbrella. This is a way to make sure decisions are based on data, not feelings, Pusillo said. “When everyone in the commercial landscape is on equal footing, decisions are made much more based on data and less on emotion,” he said. Get the full story at Hotel News Now