Addressing Hotelbeds Group’s inaugural MarketHub Asia event, Sam Turner, the company’s sales director, provided the staggering facts that in the next two days alone, more data will be generated globally than from the dawn of time until 2003 combined, and that by 2020, the world will produce 400 times as much data (40 zettabytes, to be exact) than it did in 2001. And the “pace of change is accelerating, not plateauing,” he added. This, according to Turner, presents a “massive opportunity” to marketers and travel companies, as existing and potential customers leave a digital footprint of everything they do, wherever they go. Get the full story at Travel Daily