‘How do you get from Paris to Berlin?’ ‘What is the cheapest flight to New York?’ ‘Rustic holidays, Brazil’, ‘Best boutique hotel deals in Corsica’. You name the travel query, and somebody will have 'googled' it, but does the search giant always deliver the answer the customer wants? Not always, but with products like Google Flights, Google Hotel Finder and Google Trips it is certainly working on it. No surprise there! According to World Travel and Tourism Council (WTTC), the travel & tourism industry’s contribution to the global economy stood at around $7.2trn in 2015 – and it’s accelerating. Google already has a big stake in this pie with an estimated $12.2bn of its 2016 advertising revenues coming from heavyweights Priceline, Expedia, TripAdvisor and Airbnb. Until not that long ago these relationships were considered win-win, arguably even for the consumer, but with Google’s recent moves up the trip planning funnel, the travel industry has started to feel, at best, a little uneasy – as we heard at the San Francisco Summit earlier this week (see the Day 2 event round up). Get the full story at EyeForTravel