It had been felt the traditional hard copy guidebook had been under threat from the internet and apps. However, almost one in six (59%) holidaymakers used a hard copy guidebook on their summer holiday in 2013. Two-in-five (41%) purchased their holiday guidebook, while 18% borrowed the book from a friend or relative. Furthermore, the report found that guide books are the "key resource of holiday information" for one in six (14%) of the UK public. Guide books' popularity compared well with other traditional sources such as newspaper travel sections and specialist magazines which both polled 5% each. Blogs however appear to be struggling to gain widespread adoption with a disappointing 3% describing blogs as their key resource. Other digital channels fare better, with peer review sites such as TripAdvisor by far the most important channel, favoured by 27%. Reed Travel Exhibitions, Senior Director, World Travel Market, Simon Press said: "Traditionalists will take heart that the well-thumbed guide book, shared among friends, is still a big part of how people research holidays. Peer reviews remain the most dominant source for information, but people are as multi-channel in their research as they are in their shopping. "This research shows that the death of the guidebook has been greatly exaggerated." Related Link: World Travel Market