They expect easy, enjoyable experiences in store, online, and with the products and services they buy. In a nutshell, they want it good, fast, and cheap, and if they don’t get it from you, they’ll find it somewhere else. At the same time, competition is brewing even in the sleepiest of verticals. Companies are realizing that if they don’t superserve their consumers, one of their competitors will or already is. And the quality of such an experience has been set not by the sleepy competition, but by the world’s top brands, so the bar is very high. Get the full stor at CMO by Adobe