Consumers are not making tracking their online journey an easy task, given the rising number of potential touchpoints available to them in an increasingly digital world, along with the complexity of following them as they move between online and offline channels. AdRoll polled a mix of in-house marketing professionals and supply-side participants from Europe, Asia-Pacific, North America and Australia for the study. Its research revealed that while some barriers to attribution are diminishing, others are growing. For example, marketers also continue to struggle with taking action on insights that they’ve gathered. Some 29% of respondents said it’s one of the greatest barriers they face this year, vs. only 18% who felt the same last year. Get the full story at eMarketer