Delta revamped its Web site with new features it hopes will propel the airline to nearly double its percentage of total bookings via Delta.com by the end of 2007.

The new features include a policy that lets customers, whether booking via Delta.com or any other method, to cancel a booking within 24 hours and get a full refund.

The 24-hour cancellation replaces a policy that let customers hold a reservation for 24 hours before booking the ticket. However, this was not an option on Delta.com.

Delta wants to increase its Delta.com bookings from about 24% today to 28% by the end of this year, 35% by the end of 2006 and 45% by the end of 2007.

For Delta, the target actually is a bit of a step back from last September, when airline executives told reporters they expected to increase Delta.com bookings to 50% by the end of 2006.

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