If you are interested in web analysis you know you need to measure your online activities. However, just buying log analyzers or plugging some tracking code into your web pages is not enough. There are some additional steps you need to take in the design of your ads and your web pages. If you miss these steps you won’t have enough detail to understand what is happening.

This article explains the basic steps you need to take to ensure you gather data in enough detail to measure and improve. This concept of “design for analysis” originated with Netgenesis, but is now a commonly accepted first principle of web analysis.

Get the full story at iMedia Connection