The hotel brand has teamed up with mobile guest engagement platform GuestDriven to power the check-in features, which are designed to maximize revenue as well as further personalize customers’ stays. As mobile check-in becomes more synonymous with hospitality brands’ digital strategies, consumers can expect to see a growing amount of hospitality chains employ upselling tactics prior to guests’ arrival on premises. “The user experience of GuestDriven’s Express check-in has been designed in a way that captures the guests focus and attention at a time when they’re looking for ways to prepare for and enhance their stay (24 hours prior to arrival),” said Kim Adams, marketing coordinator at GuestDriven, Montreal. “It has been purposefully designed to drive strong conversions, and it is performing very well in the times of the on-demand economy.” Get the full story at Mobile Commerce Daily