A good hotel website design ensures that you can attract the attention of your target audience and ultimately convince them to book a room at your property. These website design tips for beginners can help you get started. Why is good website design important? Your hotel website design is the key to growing your hotel business and increasing your direct bookings. With an effective design that is optimised for mobile use, you will be able to provide potential travellers with the information they need, as well as an easy way to book directly through you. Visual elements, powerful text and an online booking engine are necessary for any hotel website. In addition, your hotel website design can impact your overall rankings on the search engine results page. Your site will need to incorporate these design tips for your hotel website in order to improve your rankings and increase your presence online. Get the full story at SiteMinder