However, the 2009 Survey of Online Consumer Behaviour, conducted by Harris Interactive and commissioned by Tealeaf, finds businesses are failing to fully capitalise on this, with 77% of online adults who have conducted an online transaction in the past year saying they have experienced problems when doing so. 46% of these advised they would abandon the transaction as a result, with 40% saying they would switch to an online or offline competitor. In the British retail sector alone, a potential