“That kind of volatility, it’s always unsettling,” said Jeff Higley, vice president of digital media and communications for STR/STR Global. “I think most people expect there to be a bit of volatility and turbulence. But the hope is that that was the worst of it.” Higley pointed out that despite Monday’s stock market plunge, driven largely by China’s devaluation of the yuan and concerns over the strength of the Chinese and global economies, other indicators in the hotel industry, which STR monitors, point to positive growth. “In general, it’s been smooth sailing for the performance side of the hotel industry,” he said. “There’s no reason for stock investors to be spooked by the hotel industry. The metrics for the industry are at all-time highs, regardless of what you look at, whether it’s occupancy, average daily rates, RevPAR [revenue per available room] or demand coupled with a relatively light pipeline. Those fundamentals still point to a very stable and record-setting performance for the industry for the year.” Get the full story at Travel Weekly