As booking online is how most guests reserve their stays, hoteliers are keen to make sure their properties’ websites look nice, work correctly and offer the features and functions people have come to expect. Experts said websites are not static things and must change over time to keep up with compatibility requirements and avoid looking outdated. Hoteliers want to have the latest and greatest websites, said Kathryn Jones, corporate director of digital marketing at Hospitality Ventures Management Group. They have to ask themselves whether the websites they have today are modern and accurately reflect their hotels and their brands, she said, adding that even independent hotels have a branding element to them. Get the full story at HNN