"This start-up is leading the way in developing a new generation of hotel reservation systems, and DHISCO is proud to connect Nustay to hotels around the world," said Toni Portmann, DHISCO CEO. "This partnership underscores our commitment to innovation and support for new ideas and advanced technologies." Nustay co-founder and CEO Mathias Lundø Nielsen said having the industry's most established and trusted distribution provider as a partner is crucial to its success. "We are pleased that DHISCO shares our passion for innovation and is able to support us as we disrupt the way people and hotels get to know each other," Nielsen said. Based in Dubai and Barcelona, Nustay.com matches its members with special discounts at select four- and five-star hotels using algorithms that will predict what they are likely to spend on extras. Nustay uses big data and personalized profiling to generate the offers, which are determined by the individual hotels. The better the match, the deeper the discount and the greater the experience for the guest as well as the hotel.