TravelClick’s NADR report aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers). In Q4 2015, the OTA (which includes Expedia.com, Priceline.com, etc.), Brand.com and GDS channels all experienced healthy growth in the transient segment, up 3.5 percent, 4.3 percent and 3.8 percent, respectively. Hotel Direct (calls made directly to the property and walk-in customers) and calls to a hotel’s 800-number (the CRO channel) decreased by -7.2 percent and -4.4 percent, respectively. Average daily rates (ADR) across all channels also increased 2.4 percent compared to Q4 2014. Based on reservations that are currently on the books for Q1 2016, TravelClick expects to see additional positive growth, particularly for the OTA and Brand.com channels, when the quarter is complete (see chart below). “As we kick off 2016, it’s increasingly clear that the OTA, Brand.com and GDS channels are continuing to experience the significant growth that began last year. Consumers are rapidly migrating from landlines and desktops to booking more and more reservations via digital channels and mobile devices,” said John Hach, TravelClick’s senior industry analyst. “It’s also important to note that the GDS channel continues to produce the highest room rate growth in the quarter, up 2.4 percent year-over-year.” Get the full story at TravelClick