In a 2017 survey, 81 percent of consumers “indicated that their expectations for digital customer service are higher today than they were a year ago,” according to Conversocial, a company that helps businesses deliver digital customer service channels. Fifty-seven percent of respondents indicated that they would stop doing business with a brand due to a poor digital customer service experience. “Clearly, connectivity has ushered in a new generation of customers who expect more, and expect it fast. The proliferation of digital channels and mobile devices has given consumers and brands greater access to real-time interaction and fundamentally changed the way brands can service their customers,” Conversocial said in the report, “The State of Digital Care in 2018.” Get the full story at Travel Market Report