From Homer to Gulliver to Kerouac, people have always loved sharing their travel stories with the world. And in the digital age, this happens faster and more fluidly than ever before. Whether people are researching or booking a trip, or sharing photos and tips upon return, social media is now fundamental to the way people travel and how they tell their travel stories It’s a fact that has been recognized by DoubleTree by Hilton, a worldwide brand of more than 350 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents. The personal touch has always been a key part of DoubleTree’s brand personality: Front desk teams present each new guest with a freshly baked chocolate chip cookie at check-in. But with the official company homepage dedicated squarely to the process of booking, DoubleTree knew it needed a way to connect with consumers and communicate its brand hospitality in an online space. Get the full story at Google Think Insights