“The shift toward digital reflects where people spend their time,” said Barry Goldstein, chief digital and distribution officer for Wyndham Hotel Group. “In the last two years alone, the time adults spend on digital devices has grown from 5 to 5.6 hours a day. Meanwhile, the industry had been oversaturated in TV over the Internet but in the last year that has been reset. While TV might still be higher in terms of spend that is changing quickly.” Digital advertising spend will fill in the No. 1 advertising category, climbing to $68 billion and surpassing the $66 billion predicted in television advertising in the United States this year, according to a report from the New York Times that cited data from Magna Global. “All franchisees, or in our case members, join brands for the same reasons—for the marketing and sales that win customers. That hasn’t changed and that’s why hotel owners affiliate with brands,” said Dorothy Dowling, Best Western’s SVP and chief marketing officer. Get the full story at Hotel News Now