The findings suggest that CMOs are currently finding themselves short - the four key insights from the report: - Analytics – hiring digital talent is critical especially regarding technical and analytical skills os off the back of CMO satisfaction of internal analytics falling to 49%. - Mobile alone will account for 50% of the marketing budget by 2019. - Digital budgets will account for more than 75% of the marketing budget. - Marketing will become an on-demand information function (according to 34% of respondents) and merged with IT 26%. Get the full story at Smart Insights