Calvin's lively keynote speech woke us up and got us focused on the modern consumer's conversion path. Singing the praises of data visualization tools such as Tableau, Calvin warned hoteliers in the audience of the dangers of "putting data in a box." "It's a massive mistake to roll up your entire OTA performance into one line on your P&L," Calvin explained. "Every single OTA has multiple different levers and pricing management systems. Understand and analyse each channel in the way the customer experiences it." Get the full story at Triptease