Almost 60% of direct marketers plan to raise their online spending in 2006 — and they are shifting money from traditional channels to do it.

According to Direct magazine's "2005 Online Marketing Survey," four years after the dot-com bust, direct marketers are now creating a "mini-boom."

On average, the direct marketers that responded to Direct's survey are allotting 41% of marketing budgets to online channels this year. Even more significantly, 57% of the direct marketers plan further online marketing increases in 2006.

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