We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present, they say. And when it comes to communication between hoteliers and travelers, this is most definitely on point. While it is important to keep communication channels open during all stages of the shop-buy-travel experience, the on-site one is of particular importance. You have the option to make a great impression, to address issues and avoid unpleasant experiences, that might result in negative reviews. So, how exactly do you take advantage of the direct messaging feature, while the guest is staying at the hotel? Get the full story at TrustYou