The new policy goes into effect on Jan. 1, 2015. It is being added to, the company’s existing marketing guidelines for travel sellers. The policy also restricts travel professionals from using Disney trademarks, trade names and service marks in domains as either the destination URL or as the display URL, or as a subdomain. The news comes just after tour operator Tauck released a similar policy, effective Sept. 1, 2014, stating that the Tauck name may no longer be used in domain names, subdomain names or website URLs not owned by Tauck. Similarly, on Jan. 1, 2010, Carnival Corp. instituted a policy prohibiting travel agencies from bidding on their trademarks as keywords in online searches, a move that was met with frustration by travel sellers who use search engine optimization - buying keywords to improve their search engine results - as a key element in their online marketing strategy. Get the full story at Travel Weekly Read also "Travel sellers react to Disney’s keyword crackdown" at Travel Weekly