A key finding from the online surveys and discussions hosted with Exterion Media's urban panel of 11,000 consumers was that holiday bookings are not weighted to the winter months. The research revealed holiday bookings are almost equally split between seasons. In fact, 38% of people said that they didn't book holidays at any particular time during the year - quashing the myth that most holidays are booked in the winter months. Short trips bookings in particular are not weighted towards the winter, with 76% saying they booked mini-breaks throughout the year. While more than half agreed they start planning their holidays early in the year, bookings are more likely to be activated around key motivational moments. For example, 43% booked around specific events or festivals, and 35% are driven to book when there's a change of season in the UK. Get the full story at TravelMole