The standing-room only session – “Getting the Price Right” with Rasvan Dirlea of ZS, a sales and marketing technology firm – aimed to illuminate hoteliers’ deficiencies in innovative pricing strategies. While Dirlea may have sold hotel revenue managers somewhat short by suggesting very little dynamic pricing is occurring in the hotel space today, he did highlight flaws in current room pricing models and referenced guest data points that would help hoteliers tailor the right rate to the right customer at the right time. “Today we have the ability to track every customer trying to book our hotel in real time, and that’s a fantastic opportunity. The capability is there,” Dirlea said. “The question is: How much of us are doing this today?” Get the full story at Duetto