The consensus is that Airbnb is only able to capture portions of the budget/low-end segments in Thailand, while OTAs such as Agoda, seem to compliment rather than jeopardize the old hotel business model. Tim Hughes, vice president of business development, Agoda, said that OTAs are just another booking channel and that the hotel industry can profit from their growth. "It is a very big market. It is not a race between direct and OTA. It is not a winner takes all market. It is an opportunity for everyone,” he said. Ben Emery, Marriott International’s South-east asia area director of revenue strategy, explained that OTAs provide a service to attract guests, but ultimately, "it is the hotel's business to turn them into loyal customers." Get the full story at TTG Asia Read also "Thai hotel occupancy soars in 2015" at Travel Daily Asia