In this multi-channel, multi-device world we live in, travel consumers initiate 17 touch-points before making a hotel booking (Google research). Acquiring new website visitors is becoming increasingly expensive and difficult in this new environment of flattening or even decreasing website traffic due to Internet saturation, mobile app penetration, and more. All of this contributes to acquisition costs of a new website visitor to be at least 10 times the cost of retaining existing website visitors (eMarketer). Reservation Abandonment Applications are a powerful tool in the hotelier’s Book Direct Strategy, aimed at converting website visitors into bookers and enticing visitors who abandon the reservation process with a “come back and complete the booking” promotion. Get the full story at HeBS Digital