The search site formerly associated with the well dressed subservient man has been in the news quite a bit lately. Enhanced technology designed to create a better search experience along with powerful media initiatives and a standalone paid search offering have created quite a buzz in the search sector.

Ask launched a redesigned site in late February 2006 and has high hopes for its paid search platform. Yet, an executive departure in the form of head honcho Steve Berkowitz moving to MSN and yesterday's announcement of parent company IAC revenue dropping 32 percent over last year have spurred a few important questions about the future of Ask.com.

Does Ask have what it takes to compete in the search world? What effect, if any, will media awareness initiatives have on the search site's potential to survive? Will the evolution of search technologies accommodate second-tier search growth?

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