This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.” And I saw this quote shared on Facebook last week: “You are actually destroying relationships with customers by not creating engaging content.” Is there anybody else out there that sees these positions as just a tad bit over-hyped? Get the full story at Mark Schaefer